Clients used to search. Now they ask.
AI assistants answer “who should I hire?” with a shortlist of two or three firms. Briefly shows you when your firm is on it — tracking Recommendation Share, Position and Sources — plus which competitors are named instead.
No signup. No credit card. About 60 seconds.
Three firms named. Everyone else invisible.
Understand how AI sees your firm
We track the metrics that decide who gets hired from an AI answer.
Simulated ChatGPT answer. Question: Best personal injury lawyer in Minneapolis? Answer: Based on recent client reviews, case results, and peer recognition, a few Minneapolis firms consistently stand out for personal injury work. The most frequently recommended options: 1. Harborview Injury Law: Frequently recognized for catastrophic injury and trucking accident cases, with a large trial team and a record of significant verdicts across the Twin Cities metro. 2. Caldwell & Reyes LLP: A boutique practice focused on medical malpractice and wrongful death claims, often noted for hands-on partner involvement and strong client communication. 3. Summit Legal Group: A full-service firm with a dedicated personal injury division handling vehicle accidents, premises liability, and workplace injury claims statewide.
Turn AI answers into
signed clients.
No prompt engineering. No AI expertise. You describe your firm; Briefly does the asking.
Set up hiring questions
Briefly writes 25–50 realistic client questions per market — the way real people ask, not the way marketers search. Bring your own list any time.
Use data to pick winners
See which firms are named instead of yours, in what order, in every stored answer — your slice of the shortlist, week over week.
Add your firms
Firm name, locations, practice areas, and the competitors you actually lose cases to. Setup takes one afternoon.
Choose AI assistants
Every question runs on a schedule across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
Find key sources
The directories, reviews, and articles doing the convincing — the levers your marketing can actually pull.
Act on the gaps
Every metric traces back to a real question and a real answer you can open and read yourself. No black boxes.
Six numbers a managing partner will actually ask for.
No black-box “AI score.” Every metric is computed from stored answers you can open and read.
Case Recommendation Share
Of the client questions in your markets, the share where AI recommends your firm. The headline number.
Recommendation share of voice
Your recommendations measured against every competing firm named in the same answers. Your slice of the shortlist.
Average recommendation position
When you’re named, are you the first firm mentioned or the “also consider”? Position is the new ranking.
Platform coverage
Which of the five assistants recommend you — and which ones a competitor currently owns.
Source presence
How often the sources behind answers point to your site, profiles, and reviews. The lever you can actually pull.
Competitor gap
The distance between you and the leading firm in each market and practice area, and whether it’s closing.
Tracked weekly. Trended over time. Traceable to every underlying answer.
Create reports clients open.
Turn every scan into a client-ready report — export it, share it, or pull it straight into the dashboards your firm already uses.
Powerful exports
Reports export to CSV and PDF — and question workbooks to XLSX — formatted for partners and ready to attach to the monthly client update.
Looker Studio
Pipe recommendation data into Looker Studio and build it into the dashboards your clients already know how to read.
API & MCP
A REST v1 API and a hosted MCP server put every metric inside your own tools — no export step required.
AI assistants are becoming the new front door to legal help. Track the questions that decide who gets hired.
The report your clients forward to the partners.
Legal marketing agencies use Briefly to answer the question every client firm is starting to ask: “what does AI say about us?” Track every client in one workspace, keep each firm’s data cleanly separated, and send weekly reports under your own brand — with every score traceable to the exact questions and answers behind it.
- Multiple firms per workspace, isolated per client
- Weekly reports with shareable links — no manual assembly
- Your branding on every client-facing report
- CSV and PDF exports for the meetings that still run on paper
- Receipts on demand: every metric opens to the real AI answers
The Monday question
“Are we winning the AI shortlist in Minneapolis personal injury — and if not, who is?”
Briefly answers it every week. With receipts.
The questions your next client is already asking.
Every one of these gets an answer that names specific firms. Briefly tracks questions like these in your markets — and shows you whose names come back.
“Best personal injury lawyer in Minneapolis?”
Asked on ChatGPT
“I was rear-ended on I-35 last week and the insurance adjuster keeps calling me. Should I talk to a lawyer before I give them a recorded statement?”
Asked on Perplexity
“How much does a divorce attorney cost in Texas?”
Asked on Gemini
“Do I need an estate planning attorney for a family with two kids and a house, or is an online will actually enough?”
Asked on ChatGPT
“My mom slipped on an unmarked wet floor at a big-box store in Chicago and broke her hip. Their insurer already offered a settlement and wants an answer this week. Which firms take slip-and-fall cases like this, and should we accept?”
Asked on Gemini
“Is it worth hiring an immigration lawyer for a marriage green card, or can we file the paperwork ourselves?”
Asked on Perplexity
“I worked at the same company in Denver for nine years, got a great review in January, then was let go two weeks after telling HR I was pregnant. They want me to sign a release for two weeks of severance. Which employment lawyers should I call before signing anything?”
Asked on ChatGPT
“Top-rated criminal defense attorney in Phoenix?”
Asked on Gemini
“What should I ask a bankruptcy lawyer in a free consultation before handing over my financial documents?”
Asked on Perplexity
Sources we monitor behind these answers: avvo.com, justia.com, superlawyers.com, findlaw.com, and state bar sites — alongside your own site, profiles, and reviews.
Find out what AI says about your firm. Right now, for free.
Run the free check — see whether the assistants recommend you, and who they name when they don’t.
No signup for the check. Full tracking takes about 10 minutes to set up.
Questions about Briefly, answered.
Latest from the blog
All articles →AI Search Statistics for Law Firms: Adoption, Traffic, Citations (2026)
Every verified statistic on AI search and law firm marketing in 2026: consumer adoption, AI referral traffic, what assistants cite, with sources.
12 min read
How to Track When ChatGPT Recommends Your Law Firm (Free Method + Tools)
How to track when ChatGPT recommends your law firm: the exact prompts to run, a manual tracking method, where it breaks, and the tools that fix it.
11 min read
What Is Case Recommendation Share? Definition, Formula, and a Worked Example
Case Recommendation Share is the share of AI answers to client hiring questions that recommend a firm. Definition, formula, worked example, and limits.
7 min read