Clients ask AI for a lawyer.Three firms get the call.
Briefly tracks your law firm's AI visibility — who gets recommended, and which sources appear in the answers.
No signup. No credit card. About 60 seconds.
Illustration of an AI assistant answering a client, with a simulated answer. A person asks: “got a dwi last night, best law firm to help me”. The assistant checks avvo.com, texasbar.com, superlawyers.com. The sources decide the answer. It then recommends three fictional firms: Meridian Defense, Caldwell & Reyes LLP, Pinnacle Trial Group. Three firms get the case. Every other firm in Austin is invisible. Your firm: check to find out. Sources are the lever. Fix what the assistants read, and you climb.
Tracked across
See where your firm stands in the answers.
That was one answer, on one night. Briefly runs questions like it every week — and this is what it shows you.
When you are named at all, which firms the answer names above you.
The pages the assistants read before answering — and the ones that never cite you, ranked to fix.
Example workspace, Summit Legal Group, in Austin, Texas, for DWI and criminal defense, across five AI assistants over the last eight weeks.
Case Recommendation Share
12%, up 5 points over the period.
Position
Summit Legal Group ranks fourth at an average position of 3.6, improved by 0.4 over the period, behind Meridian Defense at 41% share, Caldwell & Reyes LLP at 29%, and Pinnacle Trial Group at 18%.
Sources
Of the five monitored sources behind those answers, two cite Summit Legal Group — avvo.com and justia.com — while texasbar.com, superlawyers.com and findlaw.com do not.
Illustrative dashboard. Fictional firms; sample data.
Your first check runs across all five assistants.
Turn AI answers into
signed clients.
No prompt engineering. No AI expertise. You describe your firm; Briefly does the asking.
Add your firms
Firm name, locations, practice areas, and the competitors you actually lose cases to. Setup takes about 10 minutes.
Set up hiring questions
Briefly writes 25–50 realistic client questions per market — the way real people ask, not the way marketers search. Bring your own list any time.
Choose AI assistants
Every question runs on a schedule across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
Act on the gaps
Every metric traces back to a real question and a real answer you can open and read yourself. No black boxes.
Six numbers a managing partner will actually ask for.
No black-box “AI score.” Every metric is computed from stored answers you can open and read.
Case Recommendation Share
Of the client questions in your markets, the share where AI recommends your firm. The headline number.
Average recommendation position
When you’re named, are you the first firm mentioned or the “also consider”? Position is the new ranking.
Sources
Your source presence: how often the pages behind the answers point to your site, profiles, and reviews — and which ones never cite you. The lever you can actually pull.
Recommendation share of voice
Your recommendations measured against every competing firm named in the same answers. Your slice of the shortlist.
Platform coverage
Which of the five assistants recommend you — and which ones a competitor currently owns.
Competitor gap
The distance between you and the leading firm in each market and practice area, and whether it’s closing.
Tracked weekly. Trended over time. Traceable to every underlying answer.
Every number, in the tools you already use.
See every firm you track plotted by share and position — then take the same numbers out through an export, into Looker Studio, or straight down the API.
Example agency workspace · Minneapolis, MN · all practice areas · last 8 weeks
Powerful exports
Reports export to CSV and PDF — and question workbooks to XLSX — formatted for partners and ready to attach to the monthly client update.
Looker Studio
Pipe recommendation data into Looker Studio and build it into the dashboards your clients already know how to read.
API & MCP
A REST v1 API and a hosted MCP server put every metric inside your own tools — no export step required.
The report your clients forward to the partners.
Legal marketing agencies use Briefly to answer the question every client firm is starting to ask: “what does AI say about us?” Track every client in one workspace, keep each firm’s data cleanly separated, and send weekly reports under your own brand — with every score traceable to the exact questions and answers behind it.
- Multiple firms per workspace, isolated per client
- Weekly reports with shareable links — no manual assembly
- Your branding on every client-facing report
- CSV and PDF exports for the meetings that still run on paper
- Receipts on demand: every metric opens to the real AI answers
The Monday question
“Are we winning the AI shortlist in Minneapolis personal injury — and if not, who is?”
Briefly answers it every week. With receipts.
The questions your next client is already asking.
Every one of these gets an answer that names specific firms. Briefly tracks questions like these in your markets — and shows you whose names come back.
“Best personal injury lawyer in Minneapolis?”
Asked on ChatGPT
“I was rear-ended on I-35 last week and the insurance adjuster keeps calling me. Should I talk to a lawyer before I give them a recorded statement?”
Asked on Perplexity
“How much does a divorce attorney cost in Texas?”
Asked on Gemini
“Do I need an estate planning attorney for a family with two kids and a house, or is an online will actually enough?”
Asked on ChatGPT
“My mom slipped on an unmarked wet floor at a big-box store in Chicago and broke her hip. Their insurer already offered a settlement and wants an answer this week. Which firms take slip-and-fall cases like this, and should we accept?”
Asked on Gemini
“Is it worth hiring an immigration lawyer for a marriage green card, or can we file the paperwork ourselves?”
Asked on Perplexity
“I worked at the same company in Denver for nine years, got a great review in January, then was let go two weeks after telling HR I was pregnant. They want me to sign a release for two weeks of severance. Which employment lawyers should I call before signing anything?”
Asked on ChatGPT
“Top-rated criminal defense attorney in Phoenix?”
Asked on Gemini
“What should I ask a bankruptcy lawyer in a free consultation before handing over my financial documents?”
Asked on Perplexity
Sources we monitor behind these answers: avvo.com, justia.com, superlawyers.com, findlaw.com, and state bar sites — alongside your own site, profiles, and reviews.
AI assistants are becoming the new front door to legal help. Track the questions that decide who gets hired.
Find out what AI says about your firm. Right now, for free.
Run the free check — see whether the assistants recommend you, and who they name when they don’t.
No signup for the check. Full tracking takes about 10 minutes to set up.
Questions about Briefly, answered.
Law firm AI visibility guides
Browse all AI visibility guides →Start with the evidence: understand why assistants name a firm, measure what they say about yours, and choose what to investigate next.
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