Editorial policy
Briefly publishes content about how AI assistants recommend law firms. This page states how that content gets made, who is accountable for it, and what happens when we get something wrong.
How content is produced
Our drafting is AI-assisted. We build measurement software for AI assistants; it would be strange to pretend we don't write with them. Every published piece is reviewed, fact-checked against its cited sources, edited, and approved by John Rice before it goes live, and he is accountable for every claim in it. Nothing is published at scale, unreviewed, or programmatically generated.
Sourcing standards
- Every statistic links to its source, with the year and, where it changes the meaning, the sample size and method.
- We label stated-preference data (surveys) separately from observed data (analytics, scans), and we say so when a number comes from vendor-published research.
- We cite primary sources over coverage of them, and we do not blend findings from different studies into single claims.
- Our own measurement data appears only with published methodology — sample sizes, prompt approach, date windows, limitations (see methodology). Until our first study ships, our pages carry third-party data only.
What we never publish
- Fabricated testimonials, reviews, customer counts, or "as seen in" logos.
- AggregateRating or Review structured data, anywhere.
- Consumer-facing "best lawyer" claims — we measure AI outputs; we do not rank or endorse attorneys.
- Guarantees of AI recommendations. Nobody can promise those; anyone who does is selling something else.
Corrections
If we published something wrong, email support@briefly.app. Verified errors are corrected on the page itself with a dated note — not silently edited — and material corrections stay visible. Readers who catch errors get credited if they want to be. When a cited statistic is retracted or superseded, we say so where it appeared.
Updates
Reference pages (statistics, definitions) are re-verified on a recurring basis and carry honest date stamps: published dates reflect first publication, updated dates change only when the substance does.
Briefly measures what AI assistants say. It does not rank, rate, or endorse attorneys.