Free AI visibility tools for law firms
Seven tools to check your law firm's AI visibility, audit your website, and report what you find — without an account, an email address, or a sales call. Each one states its own limits, because a tool that hides them is not a measurement.
AI Crawler Check
Enter a domain and get a per-crawler verdict for the ten AI crawlers behind ChatGPT, Gemini, Perplexity and Claude, each with the robots.txt line that decided it.
Reads robots.txt only. CDN bot rules, WAF rulesets and rate limits are invisible to it.
Open AI Crawler Check →Legal AI Visibility Check
Puts three client-style hiring questions to five AI assistants and shows whether they name your firm, which firms they name instead, and which sources they leaned on.
One run is one snapshot. AI answers are probabilistic, so treat a single result as a reading rather than a verdict.
Open Legal AI Visibility Check →Local Entity Check
Enter your domain and get what your own pages declare: your LegalService or Attorney markup, every office address in it, the places your pages contradict each other, and which of your metro's county and suburb names appear in your copy.
Reads only the HTML your server sends, across your homepage plus up to three contact, about or locations pages. Markup injected by JavaScript is invisible to it, and no chat assistant publicly documents reading JSON-LD.
Open Local Entity Check →Local Hiring Question Packs
Pick one of 25 metros and get about 30 client-voice hiring questions built from its county names, nickname and state-law phrasings — copy them, or download the table as CSV or text.
Questions only, never answers. No pack reports what any assistant said, and asking these does not make an assistant recommend you.
Open Local Hiring Question Packs →Answer Log
Type in the answers you got when you asked the assistants yourself and get your Case Recommendation Share, its spread across runs, a per-question table, and a CSV of the log.
It measures nothing for you: every figure is arithmetic on rows you typed. The log stays in your browser, so there is no copy of it for us to restore.
Open Answer Log →Law Firm AI Visibility Report Template
Copy or download a ten-section Markdown report — recommendations, competitors, sources, evidence, limits, next actions — blank, or with your firm, market and dates in the header.
Personalizes the report header only. Measurements remain blank for you to fill from your own evidence; no account or email is needed.
Open Law Firm AI Visibility Report Template →Law Firm AI Referral Intake Kit
A copy-ready intake question, required CRM dropdown and monthly worksheet for recording inquiries influenced by ChatGPT, Gemini and other assistants beside GA4 referral sessions.
Intake answers depend on memory and consistent staff use. The kit does not turn remembered attribution into proof that an assistant caused a signed case.
Open Law Firm AI Referral Intake Kit →Turn a check into a useful next step
Crawler access, source citations, and recommendations answer different questions. Use the guide that matches the result you are trying to understand.
- Diagnose why your law firm is missing from ChatGPT to work through access, location, and source gaps before changing your site.
- Audit AI citations for your law firm to distinguish a link to your website from a directory mention or an actual recommendation.
- Build a repeatable AI recommendation tracking process to choose consistent questions, retain answers, and compare observations over time.