AI recommendations, measured.Guides and data for law firms.
Every statistic sourced, every method shown. How we work is on the methodology page.
Start here
What are you trying to find out?
Measure your visibility
Record what assistants actually say before choosing what to change.
Find a visibility gap
Work through missing mentions, competing firms, and crawler access.
Audit sources and Google eligibility
Separate citations from recommendations and check what Google documents.
Report results to partners
Connect answer-level evidence to reporting and intake without inventing attribution.
Decide whether to invest
Test the evidence, understand the limits, and compare the cost with your needs.
All articles
AI Citations for Law Firms: Audit the Sources Behind an Answer
Audit AI citations for your law firm: separate website links, directory sources, and recommendations, then turn the evidence into a useful correction list.
6 min read
Google AI Overviews for Law Firms: Eligibility and Content Checklist
Check your law firm's Google AI eligibility, review one useful practice page, and measure the result with Search Console and a repeatable answer log.
6 min read
Does max-snippet Stop AI Overviews? What Google Actually Documents
Google documents that nosnippet and max-snippet limit what AI Overviews and AI Mode can use. Plus a dated registry of what each assistant actually documents.
24 min read
How to Vet an AI-Visibility Vendor (Including Us): 7 Tests
Compare AI visibility vendors for your law firm: seven evidence checks, a reusable scorecard, and the scope, pricing, and trial questions to ask before buying.
16 min read
When AI-Visibility Measurement Is a Waste of Money for a Law Firm
For a lot of firms this category is not worth a dollar yet. Five inputs you already have, three verdicts, and two of them are: don't buy anything.
19 min read
AI Crawlers and robots.txt: A Guide for Law Firms
Understand which AI crawlers read law firm websites, how to interpret robots.txt rules, and why allowing a crawler does not guarantee a recommendation.
5 min read
Did AI Send You That Case? The Intake Question Most Firms Get Wrong
How to tell whether AI sent you a case: the intake question to change, what GA4 and Search Console now report, and the gap neither one closes.
9 min read
How to Explain AI Search to Your Partners (Before Budget Season)
A marketing director's briefing for law firm partners: three plain sentences, one defensible number, the objections to raise yourself, and a memo to forward.
10 min read
What an AI-Visibility Vendor Can Legally Promise Your Law Firm
A vendor promised to get your firm recommended by ChatGPT. Here's what Rule 7.1 says, who carries the exposure, and the promise ladder from unsafe to safe.
11 min read
AI Search Statistics for Law Firms (2026): Client Discovery
Sourced AI search statistics for law firm marketers: how clients research lawyers, referral traffic, and citations, with survey methods and limitations.
14 min read
How to Track When ChatGPT Recommends Your Law Firm (Free Method + Tools)
Track ChatGPT recommendations for your law firm with repeatable prompts, a free answer log, and a checklist for choosing paid AI visibility tracking.
13 min read
What Is Case Recommendation Share? Definition, Formula, and a Worked Example
Case Recommendation Share is the share of AI answers to client hiring questions that recommend a firm. Definition, formula, worked example, and limits.
7 min read
Why ChatGPT Recommends Your Competitor's Law Firm (a Footprint Audit)
ChatGPT keeps naming your competitor? Audit the footprint behind it — directories, press, reviews — and follow a realistic 30-day plan to close the gap.
9 min read
Why Is My Law Firm Not Showing Up in ChatGPT? 6 Checks
Law firm missing from ChatGPT? Check profiles, source citations, firm details, crawler access, and repeated answers with this six-step self-audit.
9 min read